Effects
Brightest Blue - Ellie Goulding
For the launch of Ellie Gouldings new album 'Brightest Blue' we designed and created an audio sampler for fans to preview all of the 18 tracks from the new album whilst playing with an Instagram effect.
Power - Ellie Goulding
To Launch Ellie Goulding's new single we designed the new effect 'Power' . Ellie shot the video at home on her i-phone and we took the footage and effects and turned them into an Instagram experience for her fans.
Liam Payne - Stack It Up
We built a cross platform facebook to Instagram campaign + an AR adds campaign for Liam Payne's new record 'Stack It Up' This consisted of a playable pinball game on Facebook & Facebook adds, and an Instagram effect that ammassed over 1/4 billion impressions
No Shame / Wildflower - 5 Seconds Of Summer
For the release of their no1 album 'Calm' we created the first ever full remix effect for Instagram. The fans could re-arrange the audio stems to 'remix' the track No Shame & Wildflower live in stories.
Hallucinate - Dua Lipa
Designed and built in anticipation of Dua Lipa's new music video 'Hallucinate'. Over 100 million impressions to date.