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Area Creative

Area Creative was founded in 2018 by Ross & Michelle Wakefield with a goal of leveraging the engagement power of AR to drive footfall, reach and revenue to branded environments through the design of symbiotic physical and digital spaces/experiences.

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Walking in the AiR

A dual camera effect inspired by Raymond Briggs' The Snowman. Pose for a selfie with The Snowman who responds to your movement in the front camera or switch to the rear camera to see him fly.

Level Up Your Game

An Instagram game for Adidas Hong Kong. Become the mythical guardian of Lion Rock, protecting the youth of HK from flying robo-fish by shooting them with lasers from your eyes.

The Sparky ARms

A proof of concept for a VR meeting space for the Spark AR community where creators can socialise, play games and hangout, realised as an Instagram AR portal filter.

Super Hot

An Instagram filter drawing attention to global warming by melting the users face to reveal a skull underneath which responds to the user opening their mouth.


An Instagram filter inspired by Stanley Kubrick's 'A Clockwork Orange' placing the user in the iconic movie poster adorning a bowler hat & a real-time clock on their eye.


A dystopian filter inspired by the 'Cyber Punk' aesthetic. The user is adorned with a mohawk hair style with dynamic physics that respond to head movement/rotation & cybernetic enhancements.


An electrifying Instagram filter that places the user at the heart of a Tesla Coil.

Infinite Face

An Instagram filter that creates an infinite looping collage of the users face or environment built from a grid of the same source image.


A big, fluffy, audio reactive beard filter with dynamic physics responding to head movement & vibrating in response to your voice. Choose from multiple styles & colours.

Face Invaders

An instagram game filter which places the user as the main protagonist, protecting the land (and their face) from invaders by firing lasers from their eyes.

Additional Info


  • 3D Modeling
  • Shaders
  • Storytelling

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