Marine Serre, International Fashion Designer opens Paris Fashion Week Spring - Summer 21 Show. For this specific occasion, we all decided to explore this amazing fashion performance by going through those 3 atmospheres via Augmented Reality on Instagram.
Ready to Act
Named « Ready to act », this filter presents an animated frame where social issues are presented hosted by @ACTFOR2020 « In 2020, I fight against: … ». Once the roulette wheel has stopped on a social issue (ex: I fight agains’t: deforestation), a link redirects to a « certified » Leetchi fundraise to guarantee a safe place for donations and transfer them to the designated associations.
Non à l'abandon
30 millions d'amis, the most famous Non-profit in France which fight against animal abandon need to communicate through social media in order to collect as much signatures as possible for their Petition. We decided to create the world first filter to sign a petition fully integrated on Instagram.
Dans Ta Ville
Lord Esperanza is a French Famous Artist. For his latest EP named "Dans Ta Ville" (sign: "In your town") the rapper decided to go around the world during 2 years in order to write and produce one song per country with one other rapper from this country. On the total, 12 songs with 12 different artists. For the release date, we made a filter which takes the user "running all around the world" and added the main soundtrack of his project.
March 8th 2020, in all cities of the world women are walking in the streets for their rights. The Sun Project create this unique experience on Instagram to support them and spread a positive message of strenght.
A tribute to Doja Cat famous song SAY SO. We decided to recreate the atmosphere she used in her Music Clip to let people have fun with it and reproduce the famous #SaySoChallenge.
The Colonel Sanders is Wanted ! The Sun Project create the first interactive treasure hunt lookalike on Instagram. Main campaign is based on one specific point: Colonel Sanders stole the recipe and is now wanted ! Consumers want to try the brand new burger, for that reason they are on Colonel’s side. We proposed a digital operation to let people disguise in Colonel Sanders in order to cover his tracks.
Change NOW is the Global Gathering for Positive Impact. 20k visitors in 3 days at @LeGrandPalais. At the end of their acquisition campaign they needed to spread the message via Social Media to recruit International engaged people. Challenge was to create something different than all the other Influence campaign. Using New Technologies and a Physical place during the event.
THANK YOU CAM
Following the coronavirus pandemic, the world's population is experiencing isolation and social distancing. Facing this crisis, solidarity and citizen movements are spreading to thank front line workers (at 8pm). We wanted to support this movement using social network, by giving everyone a simple and fun way to share personalized messages via digital platforms and spread their love all over the world ! A Filter co-created by more than 100 AR creators !
AR Filter created for French Famous Artist : Clara Luciani Concept was to augment her own music clip and include the user directly in it.