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The Sun Project

The Sun Project is a creative studio based in Paris. We are Social Media Experts, Strategists, Designers and AR Creators dedicated to Digital Activations and Creative Solutions. We provide Immersive Experiences to push compagnies act and commit.

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Lanvin x Batman

Lanvin created a special outfit collection with Batman and Warner Bros. We recreated it an AR to allow users wear famous masks of Batman and Catwoman.

Paco Wishes

"Send your wishes to your beloved ones through 7 different experiences in one" Paco Rabanne shared them during a month on their stories

Paris Mon Amour

14th of July, Galeries Lafayette declares its love for Paris through an aesthetic poetry that makes you want to go to Galeries Lafayette to try it IRL

Bingo Machine

A full working flipper available in a french magazine. Experience comes with a QR code to allow user playing with the filter directly in the magazine.

Amor Fati

Marine Serre, International Fashion Designer opens Paris Fashion Week Spring - Summer 21 Show. For this specific occasion, we all decided to explore this amazing fashion performance by going through those 3 atmospheres via Augmented Reality on Instagram.

Non à l'abandon

30 millions d'amis, the most famous Non-profit in France which fight against animal abandon need to communicate through social media in order to collect as much signatures as possible for their Petition. We decided to create the world first filter to sign a petition fully integrated on Instagram.

Ready to Act

Named « Ready to act », this filter presents an animated frame where social issues are presented hosted by @ACTFOR2020 « In 2020, I fight against: … ». Once the roulette wheel has stopped on a social issue (ex: I fight agains’t: deforestation), a link redirects to a « certified » Leetchi fundraise to guarantee a safe place for donations and transfer them to the designated associations.

Dans Ta Ville

Lord Esperanza is a French Famous Artist. For his latest EP named "Dans Ta Ville" (sign: "In your town") the rapper decided to go around the world during 2 years in order to write and produce one song per country with one other rapper from this country. On the total, 12 songs with 12 different artists. For the release date, we made a filter which takes the user "running all around the world" and added the main soundtrack of his project.


March 8th 2020, in all cities of the world women are walking in the streets for their rights. The Sun Project create this unique experience on Instagram to support them and spread a positive message of strenght.


Following the coronavirus pandemic, the world's population is experiencing isolation and social distancing. Facing this crisis, solidarity and citizen movements are spreading to thank front line workers (at 8pm). We wanted to support this movement using social network, by giving everyone a simple and fun way to share personalized messages via digital platforms and spread their love all over the world ! A Filter co-created by more than 100 AR creators !

Additional Info


  • 3D Animation
  • AR Ads
  • Storytelling

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